Strategic management and leadership are essential elements that determine the success of organizations in a changing and complex world. In the era of globalization and rapid technological advancement, it has become imperative for organizations to have a clear vision and effective strategies that enable them to adapt to new challenges and seize available opportunities. This process requires inspiring leadership, represented by the ability of leaders to direct teams, motivate individuals, and foster a culture of innovation.

Strategic management combines long-term planning and effective implementation of plans, which contributes to achieving organizational goals. By using strategic analysis tools, leaders can assess the current status of the organization and identify future directions. In this context, emotional intelligence and communication skills play a crucial role in shaping effective leadership that enhances individual engagement and encourages them to participate in achieving the shared vision.

Who Should Attend?

• Executives who make strategic decisions that affect the overall direction of the organization.
• Department managers responsible for managing multiple work teams.
• Strategic planning specialists.
• Entrepreneurs who run start-ups.
• Human resources specialists.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The basic principles of strategic management and its importance in achieving organizational goals.
• Enhance leadership skills by learning methods for motivating teams and managing performance.
• Use SWOT and PESTEL analysis tools to understand opportunities and challenges in the organization's environment.
• How to develop clear and executable strategies that are in line with the organization's vision and mission.
• The ability to make informed strategic decisions by analyzing data and information.
• How to effectively lead change in organizations and overcome resistance to change.
• Effective communication skills within teams and with stakeholders, which contributes to improving coordination and increasing effectiveness.
• How to measure the success of strategies by identifying key performance indicators (KPIs) and analyzing the results.

Introduction to Strategic Management and Leadership

• Definition of Strategic Management
  • Concept of strategy and its importance in organizations.
  • Types of strategies: large and small companies.
  • How to analyze current strategies.
• The Difference Between Leadership and Management
  • Management: planning, organizing, and monitoring.
  • Leadership: motivation, inspiration, and vision.
  • How to combine leadership and management to achieve success.
• The Importance of Strategy in the Modern Business Environment
  • Adapting to rapid changes in markets.
  • Innovation and its impact on competition.
  • How strategy contributes to sustainable growth.
• Strategic Leadership Tools and Techniques
  • Strategic analysis tools such as SWOT.
  • Adaptive leadership techniques.
  • Using technology in strategic leadership.

External Environment Analysis and Strategic Trends

• PESTEL Analysis
  • Analyzing political and economic factors.
  • The impact of social and technological factors.
  • Studying environmental and legal factors.
• Economic, Social, and Technological Trends
  • Global and local economic changes.
  • Social impacts on business.
  • Technological innovation and its impact on strategies.
• Building Strategies Based on Environmental Analysis
  • How to use environmental analysis results.
  • Expansion or contraction strategies.
  • Identifying future opportunities and threats.

Internal Environment Analysis and Strategic Planning

• Internal Capabilities Analysis Using SWOT
  • Identifying strengths and weaknesses within the organization.
  • Studying human and technological resources.
  • Analyzing internal relationships and team collaboration.
• Evaluating Resources, Strengths, and Weaknesses
  • How to use analytical tools to assess performance.
  • Identifying gaps in internal processes.
  • Analyzing available organizational capabilities.
• Building a Strategic Vision and Mission
  • The importance of vision in guiding the organization.
  • How to craft an inspiring organizational mission.
  • Linking vision, mission, and strategy.
• Setting Short- and Long-Term Strategic Goals
  • How to set SMART goals.
  • Balancing short-term and long-term objectives.
  • Connecting goals to overall organizational performance.

Leadership and Effective Leadership Styles

• Leadership Styles: Transformational, Traditional, and Democratic
  • Advantages and disadvantages of transformational leadership.
  • Characteristics of traditional leadership.
  • Democratic leadership: Pros and cons.
• Developing Leadership Skills
  • Personal skills such as communication and decision-making.
  • Building trust within teams.
  • Enhancing motivational and inspirational skills.
• Team-Oriented Leadership
  • Managing diverse teams.
  • Motivating teams to achieve common goals.
  • Creating a supportive and collaborative work environment.
• Tools to Measure Leadership Effectiveness
  • Leadership performance evaluation tools.
  • Analyzing leadership measurement results.
  • How to improve leadership performance based on evaluations.

Modern Trends in Strategic Leadership

• Leadership in the Digital Transformation Era
  • How technology impacts leadership styles.
  • The leader’s role in digital transformation within the organization.
  • Digital tools to enhance leadership effectiveness.
• Leadership in Remote Work Environments
  • Challenges leaders face in remote work settings.
  • Remote motivation and productivity strategies.
  • Communication tools for managing virtual teams.
• The Role of Values and Principles in Strategic Leadership
  • The importance of organizational values in decision-making.
  • Sustainable leadership and its impact on the organization.
  • Building a values-driven organizational culture.
• Ethical Leadership and Its Impact on Organizational Culture
  • Principles of ethical leadership in decision-making.
  • The impact of ethical leadership on an organization’s reputation.
  • How to integrate ethics into business strategies.

Strategic Planning and Execution

• From Planning to Effective Execution
  • Transforming strategic ideas into executable plans.
  • Coordinating across departments to ensure effective execution.
  • Ensuring adequate resources for strategy execution.
• Turning Strategy into Action Plans
  • How to create detailed action plans.
  • Setting responsibilities and deadlines.
  • Using project management tools to achieve goals.
• Measurement and Monitoring Tools (KPIs)
  • Defining key performance indicators (KPIs).
  • Tools and techniques for measuring progress.
  • Evaluating performance based on clear metrics.
• Performance Management and Strategic Evaluation
  • How to evaluate performance according to strategy.
  • Managing underperformance.
  • Evaluating strategies and final outcomes.

Organizational Change and Effective Leadership Amidst Challenges

• Strategic Change Management
  • Strategies for managing organizational change.
  • How to interact with crises and challenges.
  • The leader’s role in facilitating organizational change.
• Adapting to Major Changes
  • Developing strategies to handle major transformations.
  • Measuring the impact of changes on operations.
  • Preparing for the future through strategic planning.
• Handling Resistance to Change
  • Identifying sources of resistance within the organization.
  • Strategies for overcoming resistance.
  • Supporting teams through periods of change.
• Developing Leaders Capable of Leading Change
  • Training leaders on change management skills.
  • Building a culture of support for change within the organization.
  • Enhancing leadership capabilities in changing work environments.

Strategic Communication and Decision-Making

• The Importance of Effective Communication in Leadership
  • Improving leadership communication skills.
  • Modern communication tools in leadership.
  • The impact of good communication on strategy success.
• Techniques for Building Strategic Relationships
  • How to build strong relationships with teams and stakeholders.
  • Using networks and communication to achieve goals.
  • The importance of transparency in strategic relationships.
• Decision-Making in Uncertain Environments
  • Making decisions in the face of ambiguity and uncertainty.
  • Using statistical and graphical analysis for decision-making.
  • Strategies for making effective decisions quickly.
• Models and Methods of Strategic Decision-Making
  • Decision analysis models and optimal choices.
  • Decision-making models like the Pareto Principle.
  • Assessing risks associated with strategic decisions.

Innovation and Leadership in a Changing Business Environment

• Innovation and Its Role in Strategic Leadership
  • How innovation influences leadership strategies.
  • Strategies for integrating innovation into leadership.
  • The leader’s role in fostering an innovation-driven environment within teams.
• Integrating Innovation into Business Strategies
  • How to identify innovative opportunities.
  • Innovation in organizational processes and services.
  • Implementing innovation in strategic action plans.
• Leading Teams in an Innovative Environment
  • Building innovative teams capable of creative thinking.
  • Leadership strategies to encourage innovation.
  • Improving performance through continuous innovation.