The "Event and Conference Management" course offered by the British Academy for Training and Development is a specialized program aimed at qualifying participants to manage and organize events and conferences of various types and sizes. Participants will acquire the skills and knowledge necessary to organize successful events, from the initial planning phase, through logistical preparations, to managing the event itself and ensuring its success.

Through this course, participants will gain a deep understanding of the importance of organizational details, the significance of communication with different teams, and the challenges they may face in managing large events. They will also learn how to interact with participants and sponsors, and how to use the latest methods to ensure an exceptional experience for attendees.

Who Should Attend?

• Event and conference managers and staff seeking to develop their skills in this field.
• Individuals responsible for planning and organizing within companies and institutions.
• Marketing and media professionals who wish to manage promotional events and conferences.
• Owners of small and medium-sized enterprises who wish to organize business events.
• University and college students studying event management or organizational management.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand all aspects of event planning and organization, from setting objectives and budgets to final evaluation.
• Use event management software and tools, and apply effective techniques in coordination and organization.
• Coordinate with different teams such as service teams, supporters, and participants to ensure the smooth running of the event.
• Handle problems and challenges during event management to ensure success.
• Analyze results using available measurement tools and identify factors affecting event success.

• Introduction to Event Management

  • What is an event? The importance of organizing events and conferences in the commercial and social fields.
  • Different types of events and conferences, from small events to global events.
  • Stages of event management from the concept to the final evaluation.

• Event and Conference Planning Basics

  • Setting goals and objectives.
  • Criteria for selecting locations and logistical considerations.
  • Choosing and distributing tasks among the executive team.

• Budgeting and Pricing

  • Identifying various costs (venue, publicity, activities).
  • Setting prices and estimating revenue from ticket sales or event promotions.
  • Strategies for maintaining the budget and minimizing unnecessary expenses.

• Logistical Organization of the Venue

  • Arranging spaces and ideal distribution of various areas in the event (meeting hall, registration area, entertainment zones).
  • Contracting suppliers and consultants such as audio-visual companies, security firms, and catering services.
  • Time management and allocating time for each part of the event to ensure proper organization and flow.

• Modern Technology in Events

  • Event management apps, electronic registration systems, and attendance systems.
  • Professional use of audio-visuals in presentations.
  • Using social media and apps to increase interaction with attendees.

• Registration and Attendance Management

  • Organizing pre-registration, electronic tickets, and interacting with attendees.
  • Managing attendance and ensuring accurate participant data registration.
  • Ensuring smooth entry for attendees and their organization.

• Speaker Relationship Management

  • Selecting suitable speakers according to event objectives.
  • Coordinating with speakers to arrange attendance times, technical requirements, and motivating them to deliver the best performance.
  • Managing speakers' schedules and coordinating between sessions and discussions.

• Sponsor and Investor Relations Management

  • How to attract sponsors and companies to support the event.
  • How to present promotional benefits to sponsors and provide added value.
  • How to communicate with sponsors and meet their needs to ensure their satisfaction.

• Managing Event Participants

  • Sending invitations, confirming attendance, and interacting with attendees.
  • Organizing activities and workshops that enrich the participant experience.
  • The importance of obtaining feedback from participants on the event.

• Effective Marketing Strategies

  • Developing a marketing plan to increase awareness of the event using traditional and digital advertising.
  • Creating attractive promotional content such as invitations, advertisements, and press releases.
  • Using platforms like Facebook, Twitter, and Instagram to attract attendees.

• Public Relations and Media Management

  • Attracting journalists and reporters to cover the event.
  • Organizing press conferences and distributing press releases.
  • Using public relations to enhance the public image of the event.

• Using Digital Marketing

  • How to send email invitations and event updates.
  • Creating a dedicated website for the event.
  • Analyzing promotional campaigns and measuring their success using tools like Google Analytics.

• Effective Event Organization

  • Coordinating between teams on the actual event day to ensure smooth workflow.
  • How to handle delays or unexpected problems.
  • Meeting the needs of attendees and guests to ensure they have a great experience.

• Managing Teams and Resources on Event Day

  • Assigning tasks to each individual to ensure smooth execution.
  • Ensuring the best level of service across all aspects of the event.
  • Managing relationships with participants, sponsors, and speakers during the event.

• Effective Communication with Attendees

  • Ensuring proper reception of participants and organizing their entry process.
  • Maintaining continuous communication with attendees through reminder messages.
  • Handling inquiries and complaints.

• Evaluating Event Success

  • Using surveys and electronic tools to gather participant feedback.
  • Measuring success based on outcomes such as engagement, attendance, and revenue.
  • How to assess the achievement of the goals set at the beginning of the event.

• Closing the Event and Handling Data

  • How to organize the venue and collect materials and data.
  • Collecting and analyzing data to extract lessons learned.
  • Providing reports to stakeholders (sponsors, teams, speakers).

• Planning Future Events

  • Using the experience gained to improve future events.
  • How to build long-term relationships with sponsors and participants.
  • Strategies for developing events to make them more successful in the future.