The British Academy for Training and Development emphasizes that the application of etiquette and ceremonies reflects respect and appreciation for the human spirit, which is esteemed above all other beings. The rules of ceremonies and etiquette are closely related to good manners, morals, and positive qualities. Ceremonies encompass a set of customary, unwritten rules that organize courtesies, precedence, and various occasions, including celebrations and official and social banquets. These principles foster an atmosphere of refinement, simplicity, and beauty. Additionally, ceremonies result from established traditions and procedures that prevail in international interactions and communications, adhering to the general rules of the state and international customs.

Who should attend? 

• Public Relations Managers.
• Public relations staff.
• Managers of ceremonies.
• Workers in the field of media.
• Everyone who cares about the art of dealing with others.

How attendees will benefit? 

After completion of the course, delegates will learn: 

• Basic information and concepts on modern public relations practices.
• Basic information needed in communication arts and related media skills.
• Practicing on tools for measuring trends and various public relations activities.
• Modern rules in the success of the public relations plan and the art of dealing with VIPs.
• Practicing the basic principles of etiquette, etiquette and legislation.
• How to deal with various situations that require familiarity with the rules of formal transactions and ceremonies.
• Steps for planning public relations activity and measuring reaction and influence.
• Knowing and practicing the rules and principles of ceremonies and protocols and their applications in the field of public relations.
• The rules for receiving and bidding farewell to visitors on official and unofficial occasions.
• The importance of behavioral skills with regard to the etiquette of greeting and acquaintance, and the etiquette of courtesies.
• Knowledge and information related to methods of dealing with VIPs.

• Comprehensive concept of public relations.
• The importance and objectives of public relations.
• Characteristics, features and foundations of public relations.
• Concept, definition and types of mental image.
• The role of public relations in the organization's identity industry.
• The role of public relations in forming a mental image.
• Media functions affecting building the mental image of organizations or institutions.
• Psychological and social characteristics of the target audience.
• Content analysis methods as a tool for studying and improving the mental image.
• Mechanisms of social marketing in the identity industry and building the mental image of the organization.
• Methods of planning social marketing campaigns for the establishment's identity and mental image industry.
• The importance of public relations management in preparing media programs and campaigns.
• Strategies for managing public relations.
• Conditions for the success of public relations programs in accordance with the requirements of total quality.
• The stages of preparing media campaigns for public relations.
• Advanced methods in evaluating and evaluating public relations programs.
• Creative skills to achieve administrative excellence in public relations.
• The importance of the protocol at work.
• Etiquette for formal occasions.
• The arts of dealing with the masses.
• Dealing with difficult personalities.
• The four options for dealing with different behaviors.
• Protocol (definition, origin, importance).
• The difference between etiquette and protocol.
• The concept of ceremonies and protocols.
• Administration of ceremonies and protocols.
• Types of communication and art of speech according to the rules of protocol and etiquette.
• Methods of dealing with VIPs.
• The official invitation card protocol (size, color, content, language used, method of sending it, method of appeal or apology).
• A protocol for preparing a visit program for an important person (3 phases).
• Protocol and organization of meetings and press conferences for VIPs.