The application of etiquette and protocol principles is a clear sign of respect for human dignity and appreciation, as human beings are favored by God above all other creatures. When the human soul rises, it establishes the greatest and most advanced civilizations, with history serving as a testament to that. Humans are inherently social beings who tend to live in communities, and the rules of protocol and etiquette pertain to good manners, ethical behavior, and positive traits. Protocol encompasses a set of unwritten, customary rules that regulate social courtesies, precedence, and various official and social events such as ceremonies, official dinners, and gatherings. These rules demonstrate good conduct that combines sophistication, simplicity, and beauty. Protocol represents a collection of traditions and practices that govern international communications and interactions, typically executed according to general state rules or international customs. The concept of protocol dates back to ancient times, as many of the messages of the prophets discussed rules and behaviors concerning human interaction.

Who Should Attend?

• Institution and company directors.
• Public relations managers.
• Public relations staff.
• Protocol and ceremonial managers.
• Media professionals.
• Anyone interested in the art of dealing with others.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand and apply the principles and rules of protocol and etiquette in public relations.
• Acquire knowledge of modern practices in public relations.
• Master the basic skills required for effective communication and media relations.
• Learn the contemporary rules for successful public relations planning and managing VIP interactions.
• Practice the essential principles of etiquette, protocol, and formalities.
• Handle various situations requiring knowledge of formal protocols and etiquette.
• Plan public relations activities and measure responses and impacts.
• Learn the fundamentals of welcoming and bidding farewell to visitors during official and non-official events.
• Recognize the importance of behavioral skills in greeting, introductions, and social courtesies.

Introduction to Public Relations, Protocol, and Etiquette

• Definition of Public Relations, Protocol, and Etiquette
  • The difference between public relations, protocol, and etiquette.
  • The role of public relations in enhancing an institution's image.
  • The importance of protocols in official events.
• Public Relations Fundamentals
  • Building an effective public relations strategy.
  • Media communication: Dealing with the media.
  • Using social media platforms in public relations.
• Protocol and Etiquette Essentials
  • Basic principles of protocol and etiquette in official events.
  • Dealing with public figures and official delegations.
  • Prioritization and sequencing in protocol and etiquette.

Building a Public Relations Strategy

• Developing a Public Relations Strategy
  • Setting objectives and goals for public relations.
  • Analyzing the target audience and defining media messages.
  • Techniques for measuring the effectiveness of public relations strategies.
• Institutional and Media Communication
  • How to draft press releases and announcements.
  • Handling media relations and crises.
  • Building positive relationships with the press and journalists.
• Planning and Organizing Media Events
  • Organizing press conferences and media events.
  • Defining key messages and targeting the right audience.
  • Coordination between teams to ensure the success of media events.

Protocol and Etiquette Arts

• International Protocol Rules
  • Protocol in official visits and international relations.
  • Distinguishing between local and international protocols.
  • Dealing with official visitors according to established rules.
• Managing Official Events
  • Planning and organizing major events (conferences, parties, seminars).
  • Determining logistical arrangements and coordinating between teams.
  • Managing politically or diplomatically sensitive events.
• Dealing with VIPs
  • Respecting protocols for VIPs.
  • How to introduce guests and pay attention to details.
  • Proper communication with official figures and providing appropriate reception.

Communication Skills in Public Relations and Protocol

• Effective Communication Skills
  • Methods to improve verbal and written communication.
  • Building trust with both internal and external audiences.
  • Strategies for managing media crises.
• Handling Difficult Situations in Official Events
  • How to deal with unexpected situations.
  • Managing conflicts and resolving issues during official events.
  • Maintaining composure when dealing with difficult scenarios.
• Using Modern Media in Protocol
  • The impact of social media in organizing events.
  • Managing media coverage during official events.
  • Coordinating digital activities to document protocols and etiquette.

Practical Applications in Protocol and Public Relations

• Planning Special Events
  • Preparing detailed plans for official events.
  • Defining the timing, location, and guests according to established protocols.
  • Coordinating with various teams to ensure smooth event execution.
• Managing Communications During Events
  • Maintaining communication with media and participants during events.
  • Organizing press sessions and interacting with the media.
  • Monitoring event progress and ensuring proper service delivery.
• Techniques for Measuring Event Success
  • Evaluating the media and protocol effectiveness of events.
  • Measuring the impact of public relations on the institution's reputation.
  • Collecting feedback and analyzing event outcomes to improve future performance.