Making and developing change for administrative organizations is one of the very important elements in how to influence the efficiency and quality of employees in different organizations, and we often note that the low productivity rate of the organization results in a comprehensive change in the executive plans and various organizational strategies that these institutions rely on in an attempt to raise the rate of Organized productivity. Leadership plays a major role in raising productivity rates in different organizations and among employees as well. Thus, we can say that change is nothing but the organizations’ ability to develop and modify programs, strategies, and action plans in order to achieve the predetermined goals. The influence of the organization to reach the set goals may be the role of managers, superiors, or one of the employees of the organization, depending on new strategies and plans for development. Thus, the methods and methods used to carry out organizational development and change should have the ability to reach the mission, goals, and vision that the organization is trying hard to achieve. It can also overcome administrative problems and financial crises, through the successful management of change, development, and continuous improvement. It may also require leadership by means of teamwork, adoption of employees' suggestions and ideas, ability to analyze different problems and come up with appropriate solutions.

Who Should Attend?

• Executives and general managers who are looking for a better understanding of how to develop and effectively implement organizational directional strategies.
• Managers and department heads who are responsible for developing and implementing strategies in their department or business sector.
• Strategic consultants and consultants who work in the field of consulting to help companies and institutions develop their strategies and manage change.
• Employees working in operations and organization areas who want to understand how to effectively achieve change within an organization.
• Entrepreneurs and startup owners who are looking for strategic management of their business and directing it towards success.
• Postgraduate students in the field of Business and Leadership who wish to develop their understanding of strategic planning and change management as part of their academic training.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Concepts of strategic planning and its importance in achieving the goals of institutions and organizations.
• The skills and methods necessary to analyze the organization’s internal and external environment and identify opportunities and challenges.
• How to develop distinct and appropriate strategies to effectively achieve the organization’s goals.
• The skills necessary to manage changes in organizations in a proficient and effective manner.
• Strategic planning tools and techniques used globally and how to apply them in different business fields.
• Creative and innovative thinking in developing strategies and managing change in new and innovative ways.

• Definition of Strategic Planning

  • Concept of strategic planning and its objectives
  • Difference between strategic planning and operational planning
  • Importance of strategic planning in the modern work environment

• Elements of Strategic Planning

  • Vision, mission, and organizational values
  • Defining strategic objectives
  • Analyzing the current situation using tools like SWOT

• Stages of Strategic Planning

  • Long-term planning vs. short-term planning
  • Defining strategic goals and analyzing alternatives
  • How to formulate a comprehensive organizational strategy

• External Environment Analysis (PESTEL)

  • Political, economic, social, technological, environmental, and legal factors
  • How external factors influence organizational strategies
  • Applying PESTEL to analyze the market environment

• Advanced SWOT Analysis

  • Deepening understanding of strengths, weaknesses, opportunities, and threats
  • Using SWOT analysis to develop growth strategies
  • How to integrate SWOT with other tools in strategic planning

• Strategy Maps

  • Definition of strategy maps and their role in setting objectives
  • How to build a strategy map to prioritize goals
  • Linking activities and resources to strategic objectives

• Defining Strategic Options

  • Expansion, diversification, and innovation strategies
  • How to define strategic alternatives based on SWOT analysis
  • Applying different strategies according to the organization's needs

• Evaluating Alternatives and Selecting the Best Option

  • Techniques for evaluating alternatives, such as cost-benefit analysis
  • How to analyze future scenarios and select the best one
  • Comparing alternatives and selecting the best to achieve objectives

• Implementing the Strategy and Setting Performance Indicators

  • Turning the strategy into measurable objectives
  • Defining KPIs (Key Performance Indicators) to track progress
  • Linking strategies to realistic and actionable goals

• Definition of Change Management

  • Concept of change management and the importance of change in the workplace
  • Difference between strategic and tactical change
  • The role of change management in improving organizational performance

• Types of Organizational Change

  • Structural, technological, cultural, and procedural changes
  • Planned change vs. chaotic change
  • Leadership-driven change vs. grassroots-driven change

• Change Management Models

  • Kotter's 8-Step Change Model
  • ADKAR Change Management Model
  • Comparison of different models and selecting the most suitable based on the nature of the change

• Preparing the Organization for Change

  • Building a flexible organizational culture that embraces change
  • The importance of change leadership and team communication
  • The role of senior management in facilitating change

• Developing a Strategic Change Plan

  • Defining change goals and future vision
  • Preparing an action plan that includes stages, tasks, and timing
  • Developing a strategy to address risks associated with change

• Managing Resistance to Change

  • Understanding the psychological and social reasons for resistance
  • Strategies for overcoming resistance to change
  • Using motivation and participation to ensure acceptance of change

• Effective Implementation Strategies

  • How to implement change gradually or comprehensively
  • Defining practical implementation steps and required resources
  • The importance of continuous review and adjusting the plan as needed

• Monitoring Progress and Continuous Evaluation

  • How to measure the effectiveness of change using performance indicators
  • Tools for measuring progress and ensuring objectives are met
  • How to handle challenges that may arise during implementation

• Continuous Improvement in Change Processes

  • Using the "PDCA" cycle (Plan-Do-Check-Act) to ensure performance improvement after change
  • The importance of continuous adjustments in change strategies based on feedback
  • The role of teams in providing ideas for continuous improvement

• The Role of the Leader in Organizational Change

  • How a leader can successfully lead change
  • The importance of motivation and trust-building during times of change
  • How to make strategic decisions during change

• Influential Leadership Strategies During Change

  • Transformational vs. transactional leadership in change management
  • Using influential leadership techniques to enhance acceptance of change
  • The importance of inspiration and persuasion during the change period

• Effective Communication Skills During Change

  • How to communicate with teams during times of change
  • Strategies for explaining the need for change
  • Managing employee expectations during the change process

• Market Analysis and Future Trends

  • How to use PESTEL and SWOT analysis to analyze the market environment
  • Studying market evolution and analyzing future trends
  • Identifying future opportunities and threats that may affect the strategy

• Integration of Strategic Planning with Risk Management

  • Linking risk strategies with strategic planning
  • How to assess risks associated with strategy implementation
  • Ensuring that strategies are flexible enough to adapt to risks

• Preparing Strategic Reports

  • How to present a strategic report to investors and stakeholders
  • Tools used in preparing strategic reports
  • How to present results and make future recommendations

• Analyzing Change Results After Implementation

  • Measuring organizational performance after change
  • Tools for analyzing success and failure in organizational change
  • How to determine success indicators and challenges faced during implementation

• Reevaluating and Adjusting Strategies

  • How to adjust strategies based on change results
  • Continuous adaptation to environmental and technological changes
  • The role of feedback in modifying strategies

• Performance Evaluation Reports After Change

  • How to build comprehensive reports on change outcomes
  • Analyzing performance post-change and providing feedback
  • Sharing reports with senior management and stakeholders

• Digital Transformation as Part of Strategic Change

  • Integrating technology into business strategies
  • The importance of digital transformation in improving organizational processes
  • How to adapt business strategies to technological innovations

• Change Management in the Digital Workplace

  • Challenges of change management in the digital environment
  • How to manage change during IT system integration
  • Strategies for dealing with resistance to change in digital transformation

• Emerging Technologies and Their Impact on Change

  • Understanding emerging technologies like AI and cloud computing
  • How these technologies can support future change strategies
  • How to apply modern technologies in implementing change strategies