This course provided by the British Academy for Training and Development, focuses on controlled communications - a set of Non-Media Communication Techniques used in public relations. Participants will learn the basics of research, writing articles and speeches. By analyzing case studies, trainees will be able to acquire skills in conducting communications assessments to determine the effectiveness of existing Public Relations schemes and recommend improvements to programs. Participants will also learn how to plan and manage the production of public relations materials, cost estimation and budgeting.

This course focuses on how to develop public relations to become better business leaders, and take a more comprehensive approach that can be called "Reputation Management". The course will also focus on how to develop organizational, managerial and brand contacts so that a consistent value-based approach can be found that can be aligned with the brand strategy.

The British Academy for Training and Development is targeting the category of Communication Managers and Public Relations Officers, Senior Managers and Key Management personnel, as well as Operations Managers; and Project Managers.

How will participants benefit from the course?

After completing the program, participants will be able to master the following topics:

Researching and writing of effective letters for different purposes.

• Using critical assessment skills to plan and implement a communication assessment to evaluate the effectiveness of an organization's communication and recommend improvements.
• Understanding and apply the basic principles of good design, planning and printing for the production of electronic and printed materials.
• Understanding the principles and application of project management.
• Planning and managing projects to produce a range of printed and electronic materials.
• Planning and estimating the cost of producing various public relations elements.

Course content:

Controlled Communications versus Unattended Communications.

• Writing letters and announcements with a focus on developing English language skills.
• Audit communications.
• Explain basics of design, planning and printing of Public Relations printed material, web page content, presentations, reporting documents, and fundamentals of corporate identity taking into account the principles of continuity.
• Production of Electronic and Printed materials, including media kits, newsletters, brochures, annual reports, presentation materials, and videos within organizations and for clients.
• Introduction to GANTT charts, and Bert's project management charts.
• Budget and estimate in the production process.