Course Overview
The British Academy for Training and Development offers this course to help participants
improve their sales skills by learning how to develop a structured and dynamic sales curriculum, which drives their business forward and boosts their sales performance.
It is easy to know that sales management is a science of commerce, focused on the practical
application of sales techniques and sales process management in the company, which is an
important function in trade because net sales during the sale of products and services result in profit and stimulate the majority of business and these are always the goals of sales
management, and one of the most important basics of successful sales management is the
presence of a successful sales representative. Where skilled sales representatives represent all types of goods, products and devices assigned to them by the producers and during their regular visit to customers, they display samples and display models, where they provide them with information about the types of products available and explain to them the characteristics and benefits of the products, and on the other hand, sales representatives calculate and present special offers, negotiate discounts and discounts, pay in installments, receive orders, conclude agreements, organize the delivery of the required quantities, open and update customer files, address complaints and prepare reports Regularly sell and statistics to the company they work for. This is the first rule of success and this will put you on the path to lasting success, believe in yourself and set your goals and then achieve them and prepare a plan for that, set your goals in the long term and your goals in the short term This is the roadmap that will lead you to success in successful sales skills, learn the principles of sales and then implement them, never stop learning the principles of selling.

Who should attend?
• Managers of companies and institutions.
• Managers in the field of wholesale and retail trade and sales environment.
• Employees responsible for the financial departments of commercial companies.
• Entrepreneurs who want to develop their retail and sales skills.
• Accountants and finance employees and students in the private sector.
• Public Relations and Marketing Professionals.

• People looking to expand their sales performance by learning sales techniques and skills.
• Those wishing to develop their capabilities in this field.

Course Content
• Sales Management (definition, objectives, and evolution).
• The sales process definition and importance.
• The art of sales and mastery of sales process procedures.
• Skills of a Sales Executive.
• Sales and practical sales techniques.
• Sales Mechanisms.
• Control, supervise, and control the progress of the sales process.
• Work to expand the customer base.
• Sales for specialized sales groups.
• Professional Selling for Sales Managers and Supervisors.
• Tools to manage the sales process and reduce sales risk.
• Identify problems and find appropriate solutions.
• Effective negotiation skills.

• Sales and marketing skills for a successful salesperson.
• Sales Methods.
• Objectives and types of Target Sales.
• Methods for Setting Target Sales.
• Characteristics and significance of Sales Organization.
• Modern trends in Sales Management.
• Confirm the quality of the product or service sold.
• Analyze sales’ performance.
• Plan and set goals to make the most of the limited time you have to complete the sale.
• Tools for planning strengths, weaknesses, opportunities and threats, political, economic,
social, technological, legal, and environmental planning.
• How to differentiate yourself and your proposal from competitors.
• Accountability techniques to detect opportunities.
• How to create flexibility in your proposal.
• The opportunity to meet needs and secure confrontation in a competitive environment that
simulates a sales environment.
• Powerful ways to present your presentations and overcome challenges.
• Use features and benefits to prove your ability.
• Commitment and completion of trades.
• Ways to structure your proposal.
• Practical applications and discussions.