This course, offered by the British Academy for Training and Development, is specifically designed for newcomers to journalism as well as those looking to improve their business writing skills and learn more about the industry. It is also suitable for individuals who wish to develop and enhance their writing skills, including writing internal newsletters and company magazines, in addition to freelance writers.

Who should attend? 

• Directors of media and press departments in companies.
• People working in business journalism.
• Journalists who are interested in developing their skills in story writing for business.
• Personnel involved in enhancing their skill in writing press stories for business.
• University students in the field of journalism and business administration.

How attendees will benefit? 

After completion of the course, delegates will learn: 

• How to improve writing style to suit business.
• How to come up with new ideas and refine these ideas to turn them into professional journalistic writing.
• Learn how to conduct research and interview successfully.
• How to promote their journalistic writing.
• Gain skill in how to negotiate copyright issues.
• How to write more effectively in your company's articles.
• Learn how to investigate successful stories and show them remarkably.
• Acquaintance with advanced skills in the field of proofreading and language drafting.
• Learn about the most common mistakes in business writing.
• Identify examples of press stories for major companies.

• Obtaining ideas.
• Understanding the market and the reader needs.
• Language skills.
• Continued searching.
• Conducting of interviews.
• Mechanisms of defending the institution through influential press stories.
• Press promotion success.
• Practical business tools.
• Cause of writing structure issues.
• Selling Press Story, Business Issues/Speaker Guest .
• The final test.
• Edit and Improve - Submit the first draft of the press story.
• Submit press stories for technical analysis.
• How to formulate the objectives of a journalistic story.
• Common mistakes in writing business press stories.
• Practical applications, research study and models for press stories for major companies.