The British Academy for Training and Development offers this training program titled “Certified Special Events Professional (CSEP)”, aimed at equipping participants with a comprehensive and professional understanding of managing special events in accordance with internationally recognized standards.

The program focuses on developing the core competencies that event professionals should possess—from planning and executing various types of events, coordinating with relevant stakeholders, handling guests, managing time, budgets, and risks. It also prepares participants to pursue the CSEP – Certified Special Events Professional certification, one of the most globally recognized credentials in the events industry.

Who Should Attend?

• Event planners and organizers of official and private occasions.
• Public relations and corporate marketing managers.
• Corporate staff responsible for organizing conferences and events.
• Individuals interested in obtaining the internationally recognized CSEP certification.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Gain comprehensive knowledge of the event lifecycle, from planning to evaluation.
• Understand the global standards required for the CSEP certification.
• Develop skills in organizing, coordinating, and managing event teams.
• Enhance their ability to handle challenges and emergency situations.
• Understand the legal, financial, and technical aspects of event management.

• Introduction to the Special Events Industry and CSEP
  • History and importance of the Certified Special Events Professional (CSEP) certification.
  • Characteristics of the events market and its types (personal, corporate, governmental, marketing).
  • The role of the event organizer in achieving organizational objectives.
• Strategic Event Planning
  • Elements of effective event planning.
  • Defining objectives, target audience, and event scope.
  • Selecting the optimal timing and venue for the event.
• Budget and Cost Management
  • Developing the event budget based on available resources.
  • Monitoring expenditures and managing revenue and sponsorships.
  • Handling unexpected expenses.
• Contracting and Coordination with Suppliers
  • Selecting suppliers (lighting, sound, catering, hospitality, entertainment).
  • Preparing contracts and defining technical and financial terms.
  • Managing relationships and negotiations with partners.
• Event-Day Management
  • Preparing a detailed schedule for the event day.
  • Coordinating roles among staff and volunteers.
  • Managing emergencies and potential risks.
• Event Technologies and Equipment
  • Latest technologies in lighting, sound, and live streaming.
  • Using technology for attendance tracking and audience engagement.
  • Visual impact techniques and enhancing guest experience.
• Event Marketing and Promotion
  • Designing a tailored marketing plan for each type of event.
  • Promotion channels (digital and traditional).
  • Attracting sponsors and media partners.
• Guest Services and Protocol
  • Methods for welcoming and seeing off VIPs.
  • Hospitality rules and professional communication.
  • Logistical organization of guest movements during the event.
• Performance Measurement and Event Evaluation
  • Tools to evaluate the success of the event from both attendee and management perspectives.
  • Financial, media, and organizational analysis.
  • Preparing the final report and future recommendations.
• Preparation for the CSEP Certification
  • Overview of CSEP exam requirements.
  • Steps for application and required documents.
  • General review of key concepts and personal preparation.