In today’s global arena, thorough understanding of foreign affairs, Public Relations, and proper protocol is in high demand. This course is designed to sharpen your professional, social, business, and diplomatic skills and to empower your multi-cultural communication competence, which requires an in-depth understanding of the various layers of Public Relations, Protocol and Etiquette.

Development and enhancement of the skills and abilities of employees working within the Public Relations field is considered very important, since it constitutes a part of the globally applicable procedures, including contemporary applications of rules and regulations adopted by International Organizations, under Global Protocol Regulations, for communication between countries, establishments, and organization on the International level.

Through this course we are going to introduce the rules and practices of gentle behavior, the best practices for communication with others, good reception, since all such related matters represent a large portion of our personality.

Who should attend?

• Government representatives.
• International organizations staff.
• Practicing Diplomats.
• Communications and protocol officers.
• Business Managers and Executives.
• PR consultants.
• Meeting planners and event’s Organizers.
• Personal assistants and Secretaries.
• Administrative Professionals.
• HR Consultants and Marketers.
• Those wishing to develop their capabilities in this field.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understanding Public Relations, its Management, and development.
• Developing well-planned PR campaigns
• Enhance your diplomatic use of language.
• Refine your professional public image.
• Increase your self-confidence in public relations.
• Understanding the universal principles of protocol, etiquette, and professional code of conduct.
• Directing and managing personal dynamics at important meetings.
• Creating a good impression and avoid misconducts or embarrassing practices in important situations.
• Viewing the etiquette of appropriate international business in many contexts.
• Preparing and hosting VIP visits and official events.
• Respectfully interact with people from different cultures, countries, and regions.

Course Content

• Public Relations:
  • The comprehensive concept of internal and international public relations.
  • The importance and objectives of public relations.
  • Characteristics, features, and foundations of public relations.
  • History and evolution of Public Relations system.
  • Theories and relevant principles in Public Relations, Communication and Social Sciences, as applied in the practice of Public Relations.
  • Creativity, organization, problem solving, and decision-making.
  • Research, Assessment, and Evaluation of Public Relations.
  • Research, analysis, and evaluation of public relations campaigns.

• Protocol and Etiquette:
  • Principles of Protocol and Etiquette.
  • Appropriate professional and personal conduct.
  • Preparing and hosting VIP visits and official events.
  • International and local differences of cultures and people perceptions.
  • Definition and concepts of Etiquette and Protocol in International Relations.
  • Types and Forms of International Protocol.
  • The special significance of the ceremonial precedence.
  • Priority application areas.
  • Order of embassy members.
  • General rules of precedence.
  • Planning banquets and parties.
  • Banquet and party etiquette.
  • Arrival and departure times.
  • Reception protocol.
  • Steps to organize and prepare the conference.
  • Official visit ceremonies.
  • Flag Raising Rules.
  • Flags at half-mast rules.
  • Presentation and introduction etiquette.
  • Courtesy etiquette.
  • Official and International Courtesy Images.
  • Rules of decency in the event of the death of a foreign head of state.
  • The art of conversation.
  • Introduce yourselves and others appropriately.
  • Receive business cards appropriately.
  • Use correct titles and forms of address in different contexts.
  • Prepare invitations for various events and different levels of formality; prepare notes of acceptance and decline for events.
  • Plan and prepare for hosting important events and meeting dignitaries.

• How to react in an appropriate and proactive manner to arising protocol-related questions and issues.
• Group discussions, role-playing, and case studies.