Despite the rise of social networking sites like Facebook and video platforms like YouTube, television and radio remain crucial media channels with significant audience influence. They offer high-quality content in terms of sound, image, movement, and effects, providing continuous availability. However, with the increasing number of channels, effective preparation has become one of the key factors for the success of programs. The British Academy For Training And Development emphasizes the importance of mastering these skills for media professionals.

Who should attend? 

• Candidates to work in the preparation of radio and television programmes.
• Personnel concerned with media programmes.
• Those involved in the field of public relations and advertising campaigns.

How attendees will benefit? 

After completion of the course, delegates will be able to: 

• Understand the basic elements that make up the radio and television programme.
• Learn about traditional and modern preparation methods for radio and television programs.
• Basic information that must be possessed by the producer and presenter of radio and television programs.
• Identifying work skills within radio and television work teams.
• Getting acquainted with the process of implementing radio and television programmes.

• What is the program?
• Building radio and television programs.
• Types of programs.
• The most important templates of radio and television programs.
• The importance of television and radio programs.
• The sources of strength of radio and television programmes.
• Factors affecting the effectiveness of television and radio programs.
• The difference between writing for the ear, and writing for the eye.
• Qualifications of the broadcaster.
• Broadcaster skills.
• Personal traits of a successful broadcaster.
• Elements of influential speech.
• Effective writing skills.
• Program planning.
• Types of ideas.
• Determine the target audience of the program.
• Choosing the program date and duration.
• Compilation of program material.
• Files and press reports.
• How to write a script.
• The attractiveness and suspense of the program.
• Distinguished program features.
• Measures of program success.
• Marketing the program.
• Behaviors to be followed during the program.
• Control and adjust the sound and adjust the accompaniment music.
• Communication between the announcer, the sound engineer, the guests and the participants.
• Phases of preparing field reports.
• Errors and pitfalls in the TV setup.