The British Academy for Training and Development offers a course on the art of persuasion in presentations. Standing and delivering information to an audience without their participation, while they merely take notes, is the traditional method of presentations. This approach neither truly teaches nor inspires or motivates the audience. Times have changed, and instead of loudly delivering information that could easily be sent via email, an effective presentation aims to change the audience and encourage them to think or act differently by actively engaging them through a clear, focused message, logical arguments, and compelling visuals, all delivered with passion to stir the audience’s emotions. Learn how to create impactful presentations by following simple yet innovative design concepts, from the initial planning stage to the final creation of slides and visuals, and present it to your audience with confidence, passion, and professionalism.

Target Audience for the Persuasive Presentation Skills Course:

• Public relations officers in private and public institutions
• Public relations staff
• Program and news presenters
• Individuals interested in developing their skills in this field

Objectives of the Persuasive Presentation Skills Course:

By the end of the course, participants will be able to achieve the following benefits:

• Understanding the three key principles of a presentation
• Learning how to prepare a presentation that has a significant impact by using simple, innovative design concepts
• Enabling participants to create presentations with focused, clear, and impactful visuals
• Empowering participants to deliver presentations effectively, with passion and engagement
• Gaining knowledge in initial design, slide creation, and final images, while presenting confidently and professionally to the audience with enthusiasm and passion.

• Personality, logic, and emotion: The three basic principles of presentations
• The first step in creating any presentation
• Researching your topic
• Understanding your audience
• Creating a spider diagram
• Preparing the structure of your presentation
• Modifying and organizing your ideas
• Turning words into visuals
• Preparing your slides
• Assembling your slides together
• Fonts, colors, and backgrounds
• Avoiding slide design mistakes
• Using animations in your slides
• Tips for slide design
• Delivering your presentation
• Building rapport with the audience
• Handling audience questions
• Preparing a strong conclusion for your presentation
• Final and general tips for presentations