With a time when competition increased due to global openness and globalization, it became necessary to raise the competitiveness of companies by increasing the services provided to the customer, which led to the need to reach a high level of customer service to outpace competitors and to preserve the company's clients and not lose them.

 

In light of what the reality indicates that the current job market is a market directed at customer service on an ongoing basis, many institutions are increasingly dependent on the workforce in the field of customer service, especially in exhibitions, to achieve business growth. Moreover, effective customer service is the foundation of the service sector, which is continuously growing. Employers are also increasingly looking for individuals with the specialized skills to serve clients in an efficient and effective manner.