The British Academy for Training and Development offers the Healthcare Management Course - Entrepreneurship and Social Innovation, as success today in the world of healthcare and hospital management with high technology and changing technology requires leaders with solid theoretical scientific foundations regarding the principles of management, technology, legal, ethical issues, finance, economics, and human relations.

This program is concerned with enhancing the critical and creative thinking skills needed to design, finance, coordinate, and evaluate health services. Through this program, students will be able to develop the leadership skills necessary to be able to balance the values of affordable and high-quality healthcare.

The world of entrepreneurship is one of the important and necessary areas for every person who has an unconventional entrepreneurial thought, after facing many crises, foremost of which is the crisis of the outbreak of the emerging Covid 19, which presented many possibilities and solutions that include the establishment of some commercial projects of a social nature, resorting to automating the entire medical sector, and identifying the category of "entrepreneurial doctor". Entrepreneurship in the medical field has become a savior from the specter of disease, knowing that electronic health applications and smart services are among the most important necessities in the current era, and in conjunction with the state of social distancing that the world is witnessing, analyzing the possibility of a deadly disease may be at the push of a button on a smartphone.

Who should attend? 

• Managers and heads of departments in health facilities
• Supervisors and health control workers
• Health workers
• Managers and healthcare workers
• Those wishing to develop their capabilities in this field.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Ability to apply the principles of innovation, entrepreneurship, and design to solve complex health and social challenges.
• Experience in developing and implementing a project that leads to social or health innovation.
• Ability to develop a marketing plan for a social, health, or biomedical project.
• Knowledge of the study and impact of innovation within health organizations.
• Ability to identify community and individual needs.
• Knowledge in how to conduct a market analysis related to health and social institutions.

• Introduction to healthcare management and entrepreneurship
  • Definition of health care management and its challenges
  • The importance of entrepreneurship and innovation in the healthcare sector
  • The role of social innovation in improving health services and having a positive impact on society
• Analysis of the environment and health needs
  • Assessment of the local health environment and demographic analysis
  • Identify market needs and gaps in health services
  • Study the economic and political factors that affect the health care sector
• Business model design and innovation in health services
  • Creating effective and sustainable business models for providing health services
  • Analysis of payment and health insurance patterns
  • Developing technological innovations in the field of health care
• Risk management and legal compliance
  • Identify and manage risks related to health work
  • Compliance with health legislation and regulations
  • Identify best practices in safety, quality and customer experience
• Customer development and service improvement
  • Building relationships with customers and meeting their needs effectively
  • Design innovative customer experiences in healthcare
  • Apply digital marketing and social media strategies
• Integrated finance and financing
  • Options available for financing health projects
  • Investments in health innovation and financing start-ups
  • The role of integrative financing in developing health services and social innovation
• Data analysis and artificial intelligence applications
  • Using data analysis techniques to improve health decisions
  • Applications of artificial intelligence in diagnosing diseases and providing treatment
  • Utilizing health data to improve disease prediction and prevention
• Challenges and future trends in the healthcare sector
  • Reviewing future challenges and emerging trends in the field of health care
  • Analyze the potential impacts of technological and demographic developments on the health sector
  • Explore future opportunities for entrepreneurship and social innovation in healthcare