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British Academy for Training and Development: In the past, countries practiced their traditional role, which involved preserving public safety and property, as well as protecting national borders.

Nowadays, the role of countries has evolved to encompass various aspects of life, including economic, social, educational, and health sectors. Countries provide many services that the private sector cannot manage, such as safety, national and civil defense, and public programs.

As a result of this evolution, the number of problems, ministries, and employees has increased significantly. This has led to a growing importance of fostering good relationships with the public and dedicating special efforts to public relations and building trust between the government and citizens. Consequently, the concept of public relations has noticeably expanded in developed countries over the past 30 years.

Who Should Attend?

• Managers and supervisors specialized in coordinating between public and private hospitals.
• Public relations managers and employees in public hospitals.
• Those wishing to develop their capabilities in this field.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Get the approval of the public and cultivate mutual confidence with the public and government through giving accurate information.
• Explain the economic, social, and other goals related to the hospital system.
• Understand the different types of conferences to improve the relation between employees and hospitals and allow for job improvement.
• Organize, evaluate, and encourage the different event management committees to work with other parties.
• Explain the different roles to the conference management and work visit committees.
• Handle the financial aspects of conferences and work visits.
• Explain new regulations, changes in current regulations, and the reason behind certain actions.
• Grow the sense of responsibility of the employees through participating in conferences.
• Improve the relation with internal or external public.
• Building relations with the popular communication channels from magazines, television, newspapers, and others.
• Learning how to improve the communication between public and private hospitals.

• The concept of public relations
• The concept of public relations between government and private hospitals.
• The role of public relations in coordination between government and private hospitals.
• Public relations management in government and private hospitals.
• Using public relations in marketing.
• Preparing special events for hospitals.
• Planning tasks for government and private public relations activities.
• Organizational tasks for government and private public relations activities.
• Guiding and monitoring government and private public relations activities.
• Communication and negotiation skills in government and private public relations.
• The role of the archive in good preparation for conferences.
• Administrative organization of public relations in government hospitals.
• Main characteristics of government relations for non-profit organizations.
• Problems of practicing public relations in the government and private sectors.
• Solving problems and implementing solutions.
• Communicating effectively.
• Taking strategic direction.
• Developing and developing public relations skills.
• Communicating with the work team.
• Managing the good reputation of the institution or company.
• Organizing conferences and events.
• Giving presentations at conferences and events.
• Dealing with crises.
• Working with the media.
  • Attracting the desired media coverage.
  • Holding media interviews.
  • Follow up on media coverage.
  • Production and issuance of promotional materials.
• Use and employment of photography.
• Printing of media/promotional materials.
• The contemporary concept of the art and science of etiquette and international protocol.
• Courtesy (acceptance from others).
• Applied concepts of social intelligence, attractive personality.
• Rules of thanks, and international praise.
• Precedence and methods of determining them in formal occasions.
  • Priority in walking.
  • Priority in speech ceremonies.
  • Priority of the car
  • Priority of parties.
  • Priority of courtesy.
• Etiquette of introduction, introduction and handshaking
• Visiting cards, their types, and rules for presenting them.
• Etiquette of speech and its management.
  • Deep dialogues: their specifications, and methods of practicing them.
  • How to speak politely
  • Words attract attention.
• Body movements and gestures that express the mind.
• Etiquette of formal meetings and interviews.
• Appointments and methods of agreeing on and canceling them.
• Initial planning of the visit program in hospitals
• Final planning of the visit program in hospitals.
• Improving the relationship between employees and how public relations contribute to raising their sense of responsibility.
• The role of public relations in raising work efficiency among employees in hospitals.