The 1990s witnessed a significant improvement in eـcommerce transactions, and the number of websites opened for eـcommerce increased to the point that most of them were large or small US companies with web sites, we see the extent of variation in their form, the concept of eـmarketing and eـcommerce has spread to other companies to spread the concept of competition in the eـmarket and several eـcommerce companies are established worldwide.

The British Academy for Training and Development offers a course of effective eـmarketing to those who wishes to improve his eـmarketing capabilities.

Target group of attending a course of effective eـmarketing:

• Interested in eـ
• Eـmarketing workers.
• Site managers interested in eـ
• Employees in credit companies.

How will participants benefit from attending a course of effective eـmarketing:

At the end of the course, the participants will know:

• The terms and types of eـcommerce, how electronic shops and electronic marketing work.
• How to make deals for buying, selling and eـmarketing between the beneficiaries.
• Definitions related to the term eـbusiness, including electronic commerce and eـ
• The aspects of eـmarketing processes include improved productivity, market management, research and information sharing.
• How to move from traditional marketing patterns to electronic marketing patterns.
• Prominent aspects of the economics and market of electronic identifiers.
• The fundamentals of electronic marketing in the compilation of information and knowledge in institutions at the present time.
• How to use eـmarketing for the benefit of the institution and develop its competitive position and increase its profits.
• How to accelerate company integrations through marketing processes.
• Importance of acquiring knowledge about how to open an online store.
• How to work on marketing for an online store.
• Publish and advertise the online store and the steps necessary to achieve this.
• Identify the parties that deal with electronic commerce.

Academic content of the course:

• Eـmarketing objectives.
• Foundations and principles of eـ
• Steps of eـmarketing operations.
• Mechanism and procedures of eـ
• Ingredients and obstacles of eـ
• Evaluation and development of eـ
• Successful and unsuccessful models of electronic stores
• Business model
• Brand building
• Electronic stories stands
• How electronic stores work
• How to choose products and deal with suppliers