The British Academy for Training and Development offers a Primary Healthcare Management course for anyone looking to enhance their talents, ideas, and scientific skills in this field.

Primary healthcare is an integral part of comprehensive healthcare services, fully dedicated to disease prevention. It has global goals that expand each year by focusing on essential healthcare with a direct impact on the lives and health of citizens and their families. Primary healthcare is a contemporary management approach rather than a new theory or program. It should not be left to chance; it must be strategically planned. It is a committed expression of healthcare, achieved through genuine efforts, smart management, and reliance on skilled and experienced individuals to improve health services.

The Primary Healthcare Management course plays a crucial role in educating and guiding people toward healthier lifestyles, while also providing maternal and child health services, vaccinations, medications, and treatment for common and infectious diseases. Primary healthcare reflects the urgent need for all governments and health workers to protect and promote the health of all people worldwide, as health encompasses physical, mental, and social well-being, not just the absence of disease. It is a human right that should be upheld by the social and economic sectors in partnership with the healthcare sector.

Who Should Attend?

• All professionals in the healthcare and primary healthcare field, including doctors, pharmacists, and nurses.
• Primary healthcare managers.
• Staff working in health centers, public health, and community health.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand the importance of mental health care and the development of innovative capacities to achieve professional aspirations in good healthcare management.
• Manage the quality of medical institutions and their subsystems and main system health.
• Provide high-quality healthcare and primary healthcare services to patients at the lowest possible costs, covering comprehensive care for all patients.
• Recognize the importance of primary healthcare as an actual need for all healthcare institutions, organizations, and hospitals at all levels and types of health centers.
• Understand the role of primary healthcare in sustaining life, supporting industry, and maintaining continuous management re-engineering in all health organizations and hospitals.

• Introduction to Primary Healthcare

  • Definition and importance of primary healthcare.
  • Key principles of primary healthcare.
  • Differences between primary, secondary, and tertiary healthcare.

• Global Healthcare Systems

  • Overview of healthcare systems around the world.
  • Challenges facing primary healthcare systems.
  • The role of primary healthcare in promoting public health.

• Health Service Planning

  • Steps in planning primary healthcare services.
  • The importance of health data in planning.
  • How to use quantitative models in health planning.

• Human Resource Management in Healthcare

  • Strategies for managing medical staff.
  • The importance of continuous staff training and development.
  • The role of leadership in boosting team morale.

• Quality and Safety in Primary Healthcare

  • The concept of quality in healthcare.
  • Strategies to improve quality and safety.
  • The importance of accreditation standards and health accreditation.

• Health Information Technology

  • Definition and importance of health information technology.
  • Components of health information systems.
  • The role of technology in improving efficiency and effectiveness.

• Electronic Health Records

  • Concept and benefits of electronic health records.
  • Criteria for selecting electronic health record systems.
  • Challenges in implementing electronic health records.

• Health Data Analysis

  • The importance of data analysis in health decision-making.
  • Tools and techniques used in data analysis.
  • How to use data to identify health needs.

• Artificial Intelligence Applications in Healthcare

  • Introduction to artificial intelligence and its applications in healthcare.
  • How AI can improve patient outcomes.
  • Ethical challenges of using AI.

• Cybersecurity in Healthcare

  • The importance of cybersecurity in protecting health data.
  • Strategies for protecting health information.
  • How to handle data breaches.

• Performance Measurement in Healthcare

  • Key Performance Indicators (KPIs) for primary healthcare.
  • How to use data to assess performance.
  • Tools for performance measurement.

• Improving Healthcare Processes

  • Principles of quality improvement in healthcare.
  • Change management strategies in healthcare institutions.
  • Using Lean and Six Sigma techniques to improve processes.

• Innovation in Healthcare

  • The importance of innovation in enhancing healthcare.
  • Tools and methods for innovation in primary healthcare.
  • How to foster a culture of innovation within the organization.

• Healthcare Marketing Strategies

  • Principles of marketing in healthcare.
  • Strategies to attract patients and improve patient experience.
  • Using technology in healthcare marketing.

• Crisis Management in Healthcare

  • Crisis management strategies in healthcare.
  • The importance of emergency planning.
  • The role of technology in crisis management.

• Health Laws and Policies

  • Overview of local and international health laws.
  • Patients' rights and healthcare providers' responsibilities.
  • How to comply with health laws.

• Public Health Policies

  • Concept and importance of health policies.
  • How health policies affect healthcare delivery.
  • The role of public health institutions in policy-making.

• Healthcare Financing

  • Sources of financing for primary healthcare.
  • How to manage budgets in healthcare institutions.
  • Strategies for improving financial efficiency.

• Global Health Issues

  • Global challenges in healthcare.
  • The impact of infectious diseases on primary healthcare.
  • Strategies for international cooperation in healthcare.

• The Future of Healthcare

  • Future trends in healthcare.
  • The impact of technology and innovation on the future of healthcare.
  • How to prepare for future changes in healthcare.