The British Academy of Training and Development presents this course in (Modern Global Strategies in the Media and PR Sectors) for all professionals wishing to acquire advanced Media Management skills, and acquire further knowledge about recent trends in Public Relations Management.

Media has contributed to the spread of many influences on individuals in almost all societies, and the most dominant types of such influences, are the cognitive influences, being a set of influences contributing to more dependence on media, through formation of intellectual trends of society individuals.

Media plays a great function in modern societies, since the messages it delivers to the public is very effective upon public opinion. Therefore, Media shall focus on various kinds of social issues in order to attract necessary attention of concerned parties, to find suitable solutions. Public opinion researches and studies recently occupy a prominent position in all countries all over the world in different political regimes, doctrines and ideologies, both on theoretical and applied levels.

Public opinion has become our own philosophy and has become one of the basic subjects taught in various universities around the world, reflecting the global academic interest in public opinion concept and theories.

The British Academy for Training and Development presents this course for the following audience:

• Directors of various companies and enterprises.
• Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
• Students and graduates of media colleges in different universities.
• Media and news professionals and broadcasters.
• Administrative staff in PR Sector.
• Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
• Employees working in the PR Sector.
• Officials in Diplomatic Sector.
• Protocol officers in charge of management and organization of conferences.
• Trainees with years of experience in communications or PR.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
• Unified and comprehensive concepts of Etiquette and International Protocol.
• The Art of Protocol and Etiquette of body languages in official forums.
• Understanding the universal principles of protocol, etiquette, professional code of conduct.
• Directing and managing personal dynamics at important meetings.
• Creating a good impression and avoid misconducts or embarrassing practices in important situations.
• Concepts that determine priorities between individuals.
• International Principles of Etiquette and Communication.

• Introduction to the Media and the evolution of its concept.
• Media and formation of public mental perspectives.
• Media Management: Definition and Importance.
• The significant role of Media management for Press and Media Advancement.
• Preparation of Project Plans of Media Institutions.
• Media Broadcasting, and the most effective success methods.
• News values ​​in the Media Industry.
• Special skills of successful TV Reporter.
• Solid and practical training programs on proper behavior in fields and complicated situations.