The British Academy for Training and Development offers a course in Etiquette, Protocol, and Communication with VIPs, aimed at those who wish to acquire advanced skills in managing international media, understanding communication technology, and dealing with high-level personalities. The interaction with important personalities begins with treating them as humans first and foremost, avoiding either reverence or disrespect. The VIP is a dynamic combination of human nature, social, cultural, and environmental factors. The social aspects of VIPs are of particular interest since these individuals maintain multiple social relationships. A VIP's behavior is marked by emotional balance, independence, self-confidence, scientific activity, problem-solving capabilities, and a serious, ambitious approach to work.

Who should attend? 

• Managers of institutions and companies.
• Businessmen who want to develop their skills in media management.
• Students and graduates of media colleges at various universities.
• Anyone who wants to develop his expertise to work in the field of dealing with VIPs.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• How to deal with different situations that require familiarity with the rules of transactions and official ceremonies.
• Introducing the rules governing the art of presenting ceremonies and the etiquette of dealing with important figures.
• Providing participants with the skills of using formal tables and learning about table etiquette, hospitality and clothing from a professional point of view.
• Developing the personal skills necessary to apply the rules and foundations of ceremony and protocol.
• Gaining experience in dealing with VIPs, and acquiring skills in etiquette and protocol for dealing with VIPs.

• Introduction to Etiquette and Protocols

  • Definition of etiquette and protocols and their importance in formal settings
  • Differences between etiquette, protocols, and ceremonial rules
  • The role of protocols in enhancing the organization’s public image

• Basic Etiquette Rules

  • Etiquette for attire and appearance at official events
  • Greeting and handshake protocols
  • Effective communication techniques: body language, tone of voice, and eye contact

• Official Protocols

  • Definition and importance of protocols
  • Types of protocols (government, commercial, social)
  • Basic rules for applying protocols in events

• Event Planning and Organization

  • Steps in event organization: from idea to execution
  • How to define event objectives and identify the target audience
  • Managing budgets and resources

• Receiving VIPs

  • The importance of preparation for receiving VIPs
  • How to prepare agendas and ensure guest needs are met
  • Best practices for welcoming guests professionally

• Event Management

  • How to manage time and resources during events
  • Handling surprises and challenges during events
  • Techniques for event follow-up and performance evaluation

• Understanding VIP Personalities

  • Types of VIPs and their key characteristics
  • Identifying VIP needs and expectations
  • Building positive relationships with VIPs

• Effective Communication with VIPs

  • Dialogue and negotiation strategies
  • Using appropriate language and expressions
  • The importance of active listening and adding value to conversations

• Crisis Management with VIPs

  • Strategies for handling difficult situations
  • How to apologize and make reparations in case of conflicts
  • Building trust and respect in relationships

• Understanding Different Cultures

  • The importance of cultural awareness when interacting with VIPs
  • How culture affects etiquette and protocol
  • Strategies for adapting to cultural differences

• International Protocols

  • Protocol rules for international events
  • How to deal with foreign delegations
  • Recognizing and understanding cultural patterns in ceremonial settings

• Cross-Cultural Communication

  • Effective communication strategies with personalities from diverse cultural backgrounds
  • Using appropriate language and non-verbal cues
  • The importance of respect and appreciation in international relationships

• Leadership Skills in Event Organization

  • Traits of a successful leader in a professional setting
  • How to motivate teams and foster collaboration
  • Strategies for making effective decisions

• Building a Professional Network

  • The importance of networking for professional success
  • How to build effective relationships with VIPs
  • Strategies for maintaining long-term relationships

• Personal Skills Development

  • Exercises to improve etiquette and communication skills
  • The role of emotional intelligence in dealing with VIPs
  • Adapting to different cultures in professional settings