The British Academy for Training and Development presents this course (Orientation and Qualification of PR Specialists) for individuals wishing to develop their skills in Public Relations and Communications in the Business Sector, through most advanced methods and best practices of Public Relations.

Public relation concept in its modern perspective was only known in this century, but in consideration of its activity, it would be clear that its roots extend to ancient civilizations. Any company undergoes many stages from the very beginning moments of establishment, including structure, growth and development. At some stages, companies may suffer from crises that may be Financial, Media or Production related. This course will discuss how to visualize and measure Public Opinion aspects, and how Public Opinion mainly influences the development of different policies, and the various available techniques to benefit from the concern topics of both public opinion and the media, to have a positive impact on PR outcomes.

Ancients were eager to seek development of solid relations and communications with different people. Tribal chiefs of primitive societies practiced some kind of primitive public relations, relying on magicians and sometimes priests, who were most able to use the arts of expression and persuasion. To succeed in nowadays PR industry, professionals PR personnel need to be excellent communicators. Everything in the PR sector involves some or other form of interaction with other people, and it is therefore essential that you are able to communicate effectively. Not only will you have to be a good writer and a confident speaker, but you will also have to be an active listener.

The British Academy for Training and Development provides this course for the following categories:

• Directors and owners of public and private companies.
• Senior Management Officers and Key Administrative Personnel.
• Operation Managers and Project Managers.
• Corporate Board of Directors and Executive Directors.
• Professionals working in the fields of Media, Public Relations and Business.
• Officials working in governmental institutions and other related administrative establishments.
• PR Directors in companies and establishments.
• Communications Managers and PR professionals.

How will participants benefit from the course?

• Developing a PR strategy that integrates Public Relations activities with the corporate Business Strategy.
• Developing a Lobbying Campaign aims at shaping both Corporate Policy and Legislative Process.
• Best Practices of dealing with the media and using their influence as part of the lobbying campaign.
• Conducting an Online Pressure Campaign using key social media tools and other media platforms.
• Developing a Pressure Strategy that integrates both public affairs with Corporate Business Strategy.

• Practical practices of Public Affairs: The most effective tools and methods.
• Planning and organizing of PR Campaigns.
• Dealing with the Media in the course of Lobbying Campaigns.
• PR Strategies over the Internet.
• Practical training: Management of PR & Lobbying Campaigns.