The British Academy for Training and Development presents this training course in (PR Guidelines for Editing of printed Brochures and Publications) for all professionals wishing to acquire advanced skills and abilities for proper management of International Media and Communication Technology, and to learn more about the best Management Methods in Media and PR Sectors.

Media plays a great function in modern societies, since the messages it delivers to the public is very effective upon public opinion. Therefore, Media shall focus on various kinds of social issues in order to attract necessary attention of concerned parties, to find suitable solutions. Public opinion researches and studies recently occupy a prominent position in all countries all over the world in different political regimes, doctrines and ideologies, both on theoretical and applied levels.

Behind every great cultural achievement, there are continuous efforts of scientists who devoted all their lives and endeavors for inventions enriched human history, behind these inventions is always successful management that can employ available resources in the best ways, and at the lowest possible costs for the good of society and human prosperity. Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders. Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

The British Academy for Training and Development presents this course for the following audience:

• Managers and Directors of Media Enterprises and Establishments.
• Businessmen wishing to develop their skills and qualities in Media Management.
• Students and Graduates of Media Colleges in various Universities.
• All professionals wishing to develop their expertise for Editing of printed Brochures and Publications

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Identifying various Media skills such as Photography, Video Editing, News Writing, Design and Press Releases.
• Acquiring advanced expertise in writing and preparation of reports, and appropriate directing and publishing methods of all kinds of publications such as Books, Journals, and Brochures.

• Acquaintance with various Media competences and skills, with high emphasis on one sector of Media Production, so trainees and professionals in the Media Industry would be able to excel and master their specialties.
• The concepts of Media and Transparency.
• Recent electronic means of Media and Public Relations.
• Media in the Arab Region, and the contemporary transformations thereof.
• Media and its impacts on society.
• Contemporary Media & PR Applications.
• Competences of preparing publications and Media Journals.
• Hidden sources of information in the Media Industry.