Management of Hospitals and Health Institutions is a well-known field worldwide, particularly in health-advanced countries. Many of these countries have recognized that healthcare sector issues are related to the effectiveness and efficiency of health management, and these issues can be addressed by focusing on hospital and healthcare institution management. Healthcare management has evolved due to technological advancements and the increasing costs of healthcare services, leading to a greater need to meet people's needs and improve the quality of services provided in a fair and appropriate manner to all patients. Furthermore, it contributes to various research in healthcare management. Thus, it is essential to train a highly professional team in this field, in terms of responsibility, problem-solving ability, and skill in organizing work, as well as having full knowledge of medical matters and how to act in emergencies, whether at the healthcare center, local, or national level.

Who Should Attend?

• Directors of hospitals and health institutions.
• Administrative and executive employees.
• Healthcare professionals.
• Students and graduates in the fields of health administration and hospital administration.
• Health consultants and marketers.
• Researchers and academics who want to expand their knowledge in the field of hospital management.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The main challenges and trends affecting the field of hospital and health institution management at the present time.
• Skills in analyzing a situation, making strategic decisions, managing teams, and successfully implementing changes in a healthcare environment.
• Different health care systems and health financing methods, and how to apply this knowledge in daily management.
• Basic administrative skills such as planning, organizing, directing, and monitoring, as well as developing effective communication and negotiation skills.
• Disseminating the culture of quality and safety in health care and the tools and methodologies necessary to improve the quality of care and patient safety.
• Setting strategic goals and developing operational and executive plans that support the vision and goals of the health institution.
• Think strategically and solve problems in innovative and effective ways to improve performance and achieve success in health care.

• Introduction to hospital and healthcare management
  • Definition of hospital management and its importance in providing health services.
  • Current challenges and trends in health care.
  • Health administration objectives and the concept of quality in health services.
• Structure and organization of the hospital
  • Types of hospital structures and management organization.
  • The role of different departments in the hospital and their interaction.
  • Develop organization and resource distribution plans.
• Human resources management in health care
  • Recruitment and training strategies in the medical field.
  • Performance management and employee development.
  • Challenges related to human resources management in hospitals.
• Quality and patient safety
  • Foundations of quality and safety in health care.
  • Applications of quality management tools such as satisfaction survey and infection monitoring.
  • Strategies to improve the quality of health services and patient safety.
• Finance and finance in the hospital
  • Health financing system and cost analysis.
  • Budget management and financial planning for the hospital.
  • Financial sustainability and financial risk management.
• Health marketing and public relations management
  • Marketing strategies in healthcare.
  • Building the brand and improving the patient experience.
  • Managing relationships with external parties and community partners.
• Technology and innovation in health care
  • The role of technology in improving health services.
  • Applications of artificial intelligence and data analysis techniques in hospitals.
  • Challenges and opportunities related to innovation in health care.
• Health crisis and emergency management
  • Crisis response plans and medical emergency management.
  • Cooperating with government agencies and international organizations in emergency situations.
  • Preparedness and planning strategies for health crises.
• Health law and legislation
  • Concepts of health law and legislation related to health care.
  • Legal liability and arbitration in the medical field.
  • Applications of health law in daily health management.
• Develop leadership and management skills
  • Develop effective leadership skills and motivate teams.
  • Managing change and developing organizational culture.
  • Analysis of case studies and practical applications in hospital management.
• Evaluation, monitoring and professional development
  • Develop evaluation and monitoring plans for hospital performance.
  • Using performance data to make strategic decisions.
  • Professional development plans and improving administrative competencies.