Social media is one of the most important communication tools in the current era. It plays a central role in influencing businesses and brands, as well as in connecting with audiences and building relationships with customers. In this context, the British Academy for Training and Development offers a course on "Social Media Monitoring and Management" to equip participants with the knowledge and skills needed to professionally manage these platforms. This includes learning how to monitor and analyze performance, use advanced digital tools, and manage marketing campaigns effectively. The course aims to help participants improve their audience engagement strategy, increase interaction rates, and foster growth across various social media platforms.

Through this course, participants will learn how to use advanced monitoring tools to track their activities on social media, analyze the data obtained, and manage their campaigns in a way that enhances brand presence and achieves marketing goals. The course will also cover crisis management, reputation management, and how to optimize advertising campaigns to increase engagement and achieve tangible results.

Who Should Attend?

• Digital marketing managers who wish to develop their skills in managing social media accounts.
• Public relations professionals who work with social media and want to enhance their strategies for audience engagement.
• Content managers who are interested in learning how to manage content effectively across social media platforms.
• Customer interaction managers responsible for managing customer interactions on social media.
• Anyone interested in achieving optimal results through the use of social media.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Monitor and track performance and interactions across various social media platforms.
• Effectively manage social media marketing campaigns.
• Use tools to measure and analyze social media engagement.
• Respond to audience inquiries and guide discussions to support organizational goals.
• Develop innovative and engaging communication strategies for target audiences.