The British Academy for Training and Development presents this training course in (Fundamentals of Research in Public Relations) according to specialized curricula prepared by the Academy.

The practical application of research allows PR professionals to improve overall performance of the organization, since research activities could be widely used in many ways in the PR practice, for example, you can use research to analyze and evaluate the organizational needs, and to ensure proper application of the institutional goals, which in turn would realize the desired results, in addition to the progress of PR efforts and endeavors, where scientific research can show impact and effectiveness of the enforced Action Plan. This course will provide you with knowledge of planning, designing and conducting research to solve PR problems.

The British Academy for Training and Development offers this course for each of the following categories:

• Students wishing to initiate their career in the PR Sector.
• People who are interested in an overview of the current practice of marketing communications and branding, with a focus on managing the overall commercial reputation of the brand.
• People who are interested in managing public relations and institutional reputation.
• Brand managers and people interested in trademarks.
• Staff engaged in marketing and corporate communications.
• Communication staff in non-governmental organizations and the public sector.
• Persons involved in brand communications in the private sector.
• People involved in service industries such as hotels, banks and retail.
• Persons undergoing retraining or undergoing a transitional functional stage.
• Graduates who wish to function in the field of brand development and communications.
• People who wish to develop an Institutional Reputation Management within their organizations.
• Junior employees in the field of public relations or management.
• Businessmen and people who have started their own businesses recently.
• Persons who are reclassifying or activating the company's brand.

• Introduction to Research Methods used in Public Relations Management.
• Various Business Theories of Public Relations.
• Major elements of PR Management.
• Innovative business models and commercial communications.
• Strategy 1: Structure and Style.
• Strategy 2: Engage stakeholders and develop the media content.
• Media relations and promotion of the brand.
• Risk Analysis and Institutional Issues and Crisis Management.
• Identification of image and corporate identity.
• Brand management and institutional reputation.
• Corporate Social Responsibility.
• Care and effectiveness management.
• Internal communication and commitment to work.