The British Academy for Training and Development offers a training course on how to advertise your business on Google via adwords. It is presented to whoever desires to improve his skills in advertising through using several search engines, specifically the most popular search engine; Google, via adwords.

Adwords is one of Google principal products for advertising, and it is main source of their revenue. Google advertisement total revenues have become up to $28 billion in 2010. AdWords offers services such as pay-per-click advertising and cost-per-acquisition advertising which is used in advertising campaigns.

AdWords includes local, regional and international distribution of advertisements. Google's text advertisements are short, consisting of 25 characters for the headline, and two additional lines with 35 characters each.

Sales and support for Google AdWords division is based in the USA, with several secondary offices in Michigan, the second biggest office for the company is located in New York, and the third-largest US facility is located in California. In addition, Google has a special office for offering social support and help. As a matter of fact, advertising on the internet is far away different from traditional advertising that it enables direct release for information and contents which are restricted by neither place nor time. There is also advertising on Facebook, which is the most active in the Arab world; in addition to Google Adwords, which is widely spread in the field of advertising.

Information Security (IS) is the system used to secure the data transmitted via networks. In the technological development age and the prevailing different means of information storage and exchange; i.e. information transmission on networks and from website to another, it has become important to consider and observe information and data security. Information security is the science applied to provide great and adequate protection of information against any risks which may threaten or damage it through the tools and means required to protect information against internal or external risks. All standards and procedures taken to prevent having access to information by persons who are not allowed to access them through communications are used to ensure the authenticity and correctness of these communications. All techniques used in the world cannot be executed without Information Security (IS).

Target Category:

• Directors and business owners.
• Factories directors willing to promote their products on the internet.
• All employees in promotion and advertisement departments in institutions.
• Commercial organizations directors willing to advertise their websites especially for their businesses and products.
• All employees in technical and media departments.
• Managers and owners of economic and commercial facilities.
• Directors of technical departments.
• Technology development experts and networks protection systems.
• Managers and owners of companies.
• Directors of management departments in companies.
• Employees working in organizations using software systems.
• Corporate managers who want to make a special information work for their companies.
• Managers of software and technology departments in software companies.
• Computer and software department supervisors in IT companies.
• Software department supervisors who want to develop their departments.
• Academics of advertising and technology sections.

How will participants benefit from this course:

After attending the course, participants gain perception of:

• Acquiring enough experience in working on the internet.
• Acquiring the necessary skills for using search engines in advertising.
• Using applications that support advertisement process.

• What is Google and how it helps in the field of advertising.
• Importance of Google Adwords in advertising.
• Information Systems definition and importance.
• Method of Information Systems engineering and assessment.
• Management Strategies of confidential information security.
• Keeping confidentiality and security of information.
• Information Security Management (ISM); their definition & importance.
• Method of access protection systems management.
• Smart Cards and their importance regarding Information Security (IS).
• The scientific and methodological definition of information systems.
• Mastering the most famous ways and methods in managing information systems.
• Deep study of the most advanced features of information systems to connect to successful companies.
• Importance of advertising on the internet in increasing profits.