Strategic management and planning are fundamental pillars that determine the success path of any organization in today's work environment. With ongoing challenges and rapid changes in global markets, it has become essential for leaders and planners to possess carefully crafted strategies to ensure the sustainability of organizational growth and achieve its ambitious goals.

The "Effective Strategic Management and Planning" course aims to equip participants with the in-depth knowledge and practical tools needed to formulate and implement robust strategies that align with future challenges. The course is designed to enable participants to understand and analyze both the internal and external environments of the organization, develop innovative and executable strategies, and contribute to achieving competitive excellence.

Throughout this course, participants will gain the ability to identify strategic directions, measure performance, and make necessary adjustments to ensure sustainable success.

• Introduction to Strategic Management and Planning

  • Definition of strategic management and its importance.
  • The difference between strategic planning and operational planning.
  • The fundamental principles that govern strategic planning.

• Components of the Strategic Planning Process

  • Key stages in the strategic planning process.
  • Defining vision, mission, and objectives.
  • Environmental factors influencing strategic planning.

• Analyzing the Internal Environment of the Organization

  • Tools for analyzing the internal environment: SWOT Analysis.
  • Assessing available resources and capabilities.
  • Identifying strengths and weaknesses within the organization.

• Analyzing the External Environment

  • Analyzing the external environment using PESTEL Analysis.
  • Competitive forces analysis: Porter’s Five Forces.
  • Identifying opportunities and threats in the market.

• Analyzing the Current Status of the Organization

  • Analyzing past performance and comparing it with previous goals.
  • Performance measurement tools: KPIs.
  • Identifying gaps between actual performance and strategic objectives.

• Defining the Vision and Mission of the Organization

  • The importance of vision and mission in growth strategies.
  • How to craft a clear and ambitious vision.
  • The role of the mission in guiding the organization’s strategic activities.

• Defining Strategic Objectives

  • How to set short-term and long-term strategic objectives.
  • SMART criteria for creating measurable and achievable objectives.
  • Aligning strategic objectives with the organization’s vision and mission.

• Formulating Strategies

  • Types of strategies: Growth, diversification, competitive advantage.
  • Strategy development tools: SWOT Analysis and Scenario Planning.
  • Choosing strategic alternatives based on internal and external analysis.

• Developing the Strategic Action Plan

  • Converting strategies into executable action plans.
  • Defining necessary activities and resources for each strategy.
  • Developing a timeline for strategy implementation.

• Resource Allocation and Strategy Implementation

  • Allocating financial, human, and technological resources.
  • Forming work teams and organizing tasks.
  • Strategies for successful implementation and ensuring commitment.

• Monitoring Implementation and Continuous Evaluation

  • Using KPIs to track progress.
  • Regular reports for implementation analysis.
  • Strategies for adjusting strategies when deviations from objectives occur.

• Handling Challenges and Risks

  • Risk analysis during strategy execution.
  • Strategies for addressing organizational challenges.
  • Adapting to changing business environments.

• Continuous Adjustment and Development of Strategies

  • Evaluating strategies based on performance results.
  • Adjusting strategies based on internal and external changes.
  • Developing new strategies to promote sustainable growth.

• Enhancing Strategic Leadership

  • The role of leaders in achieving strategic success.
  • Leadership skills required for strategy execution.
  • Strategies for motivating teams and managing change.

• Organizational Excellence and Sustainable Success

  • Building a corporate culture that supports strategic planning.
  • Ensuring sustainability and long-term growth for the organization.
  • Strategies for organizational excellence and achieving a competitive edge in the market.