Target audience of attending a training course in the basic principles in the feasibility study of investment projects:

• Project Managers.
• Executives.
• Investors, entrepreneurs and capitalists.

How will participants benefit from the course?

After completing the program, participants will master the following aspects:

• Apply the theories and principles of Public Relations in planning and implementation of Public Relations campaigns.
• Identify and evaluate opportunities and problems that can be addressed through Public Relations campaigns.
• Making a comprehensive presentation on Marketing and Public Relations campaign as a response to the client's feedback.
• Summarize the differences between marketing and public relations, advertising and integrated marketing communications.
• Generate creative ideas and operational activities for public relations campaigns.
• Engage consumer communities through social media and social networks.
• Show good presentation skills.
• Manage Public Relations campaigns, including costing, budget and schedule.
• Develop and maintain internal and external client relationships.
• Measure and assess the effectiveness rate of public relations campaigns.

• What are the possibilities available and the projects and actions through which we can work?
• What are the current and future objectives that we wish to achieve within the site we manage.
• How to employ the financial resources and human resources towards work and an integrated goal.
• How to determine the priorities of the plans that we wish to achieve.
• Planning Public Relations campaigns at the local, national and international levels, taking into account the various differences between cultures.
• Corporate Campaign Management and the significance of using experienced consultants.
• Explain the differences between advertising, integrated marketing communications, and Public Relations marketing.
• The growing role of Public Relations in the marketing process.
• Communication techniques in Marketing and Public Relations.
• Develop measurable goals, evaluate results in public relations campaigns, and integrate sustainability principles.
• Trademarks and public relations, including corporate brand, internal brand.
• Engaging Consumer Communities: Using Social Media in Marketing and Public Relations.
• Research, analysis and evaluation of public relations campaigns.