The British Academy for Training and Development offers this course on The Management of Culture and Heritage in Cities and Municipalities for anyone who wishes to gain sufficient expertise in managing culture and heritage in municipalities and cities.

Cultural heritage refers to cultural properties of significant importance to the social and cultural life of nations, including both tangible and intangible elements. These include architectural, artistic, historical, or religious monuments, archaeological sites, buildings, manuscripts, books, and other items of historical, artistic, and archaeological value. Cultural heritage also includes intangible cultural elements arising from social interactions and individual or collective creativity throughout history, continuing to express themselves from past crises to the present day. Municipalities in cities play a vital role in preserving cultural and heritage heritage. Their duties extend beyond providing services like water, electricity, sanitation, organizing parks, and paving roads; they also have an essential role in revitalizing culture, enhancing cultural development, and preserving the beauty of buildings.

Who Should Attend?

• Directors of state institutions concerned with cultural affairs.
• Heritage management officers in cities.
• Employees working in departments responsible for cultural management.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand the concepts of culture and cultural heritage and their importance in enhancing local identity.
• Acquire the necessary knowledge to plan and organize cultural and artistic events reflecting local heritage.
• Learn methods to preserve cultural and historical landmarks.
• Develop effective strategies for cultural marketing and promoting heritage in cities and municipalities.
• Understand how to use social media and modern technologies to reach a broader audience.
• Build partnerships with governmental and non-governmental cultural organizations to enhance culture and heritage.
• Foster cooperation between municipalities and local communities to enhance cultural activities.
• Learn about the latest digital technologies that can be used in cultural management and promoting heritage.

• Concept of Culture and Cultural Heritage

  • Understand the different cultural elements, including language, customs, and arts.
  • Explore cultural and historical landmarks and their importance to local identity.
  • Examine the impact of modern culture on cultural heritage.

• Importance of Cultural Management

  • Understand how culture shapes community identity.
  • Link culture to sustainable development initiatives in cities.
  • Emphasize the importance of respecting and promoting cultural diversity in communities.

• Cultural and Heritage Evaluation

  • Tools and methods for analyzing the cultural status.
  • Identifying and documenting cultural resources and heritage.
  • Conducting a cultural needs assessment in the community.

• Cultural Heritage Protection

  • Learn about local and international laws and agreements regarding heritage protection.
  • Strategies for preserving cultural landmarks and traditional practices.
  • Engaging the community in heritage protection efforts.

• Innovation in Culture

  • Planning and executing innovative cultural events.
  • Strategies for attracting audiences and participants.
  • Incorporating modern technologies in cultural events.

• Planning and Organizing Cultural Events

  • Stages of event organization from idea to execution.
  • Setting realistic timelines for events.
  • Determining and setting appropriate budgets for cultural events.

• Promotion and Marketing

  • Promoting events across various channels.
  • Strategies for attracting online audiences.
  • Building relationships with media outlets for effective media coverage.

• Event Management During Execution

  • Managing different teams during the event.
  • Strategies for solving unexpected issues during the event.
  • Measuring the success of the event during and after execution.

• Data Collection and Feedback

  • How to collect feedback from participants.
  • Tools for data collection (e.g., surveys, interviews, observations).
  • Analyzing data and using it to improve future events.

• Celebrating Success

  • The importance of recognizing teams and participants.
  • Sharing successes with the community.
  • Planning future initiatives based on outcomes.

• Cultural Management Strategies

  • Developing cultural policies that align with community needs.
  • Collaborating with local and international cultural organizations.
  • Balancing cultural heritage with modern development.

• Funding Strategies

  • How to find sources of funding and support.
  • Managing financial resources effectively.
  • Designing cultural projects to secure funding.

• Public Relations and Media

  • Strategies to enhance the city’s cultural image.
  • Managing relationships with the press and media.
  • Attracting media attention to cultural events.

• Crisis Management

  • Preparing for potential cultural crises.
  • Effective strategies for handling crises when they arise.
  • The importance of transparency and communication with the community.

• Future Trends

  • How culture evolves with social and economic changes.
  • Using technology to enhance culture and heritage.
  • Ensuring the sustainability of cultural projects.

• Project Feedback

  • Providing feedback and exchanging ideas about the presented projects.
  • Improving projects based on feedback.
  • Building relationships among participants for future projects.

• Planning for Future Initiatives

  • How to plan new cultural initiatives.
  • Setting achievable goals for future initiatives.
  • Determining the resources needed to implement initiatives.