The British Academy for Training and Development presents this training course in (PR Management in Hotel and Tourism Sectors) for all professionals wishing to acquire more advanced abilities and skills to perform and understand the proper methods adopted by successful PR Officers in travel and tourism industry.

PR Department is one of the major functions located within most of the profitable companies in general, and it has a tremendous importance specifically in the Tourism Sector. The mission of PR Department is to convey the corporate image of the company and its policies, mission and vision, and to enhance and develop all external and internal relations, and to link the company with all governmental or private entities in the market.

Recently, PR Management positions have been created in all large and successful companies, while many professionals in non-developed countries are still totally unaware of such positions. This field of specialization is becoming increasingly important in developed countries, especially in the Tourism Sector, and today, there are a variety of personnel who manage PR witching private and public entities.

The British Academy for Training and Development presents this course for the following audience:

• Directors and owners of Hotels and Tourism Enterprises.
• Shareholders and Owners of Tourism Offices.
• Personnel of Hotel PR Departments.
• Managers of PR departments in tourism companies.
• Heads of subsidiary offices of PR in tourism companies.
• All administrative personnel in the tourism sector.
• Owners and Directors of Travel agencies.
• Directors of airlines and Maritime Navigation Establishments.
• Students of Media Colleges who have a tendency to work in the Tourism Sector.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• Methods of internal coordination functions between various departments of the company, and effective ways for smooth and productive internal collaboration.
• How to accomplish the necessary Marking Activities through development of solid relationships with related and influencing parties.
• The concept of PR Manager and the related professional mechanism.
• Proper methods and techniques to develop relationships with other tourism service providers.
• Proper methods to launch Tourism Promotional Campaigns on the tourist attractions and local features of the country.
• Provide improvements in the strategic context of Tourism Products & Services through the Media.
• Creation and development of Attractive Tourism Image of the country, in order to increase the number of Tourist Groups.
• Showing the true compelling image of the local society of the country, and effective techniques to correct any possible misconceptions thereof.

• Understand successful methods of PR strategic planning.
• Transfer compelling corporate image to the public opinion.
• Develop solid business relations with all tourism service providers in the Tour and Travel Sector.
• Build comprehensive business image of the Tour and Travel Sector in the state.
• Defining the Long-Term or Short-Term Objectives for campaign implementation.
• The major role of the Media in Tourism Development.
• The role of Tourism Media in the overall economic advancement of the country.
• Methods of Tourism promotional campaigns of the major tourist attractions.