The British Academy for Training and Development presents this Training Course in (Principles of Tourism, Travel, and Hotels) for professionals wishing to develop their Public Relations and Tourism Management Skills and improve their qualities in understanding Principles of Tourism, Travel, and Hotel.

The significant role of tourism is being one of the major economic hubs in several countries on both the national and international levels. Tourism activities are like any other professional types of activity, it could be endangered due to various types of risks and tourist crises that may affect tourism activities on individual levels, or by nature of tourism in the country, especially since tourism is highly sensitive and highly influenced by external risk factors. Therefore such risks and crises shall be fully handled directly and strictly by the Hotel & Tourism Management, through diligent quest to satisfy needs, wants, and desires of clients tourists, while achieving the required financial surplus at the meantime. This Training Program provides a roadmap for dealing with such crises, which is very helpful for trainees.

Tourism is one of the several activities that require constant attention, planning and coordination, in order for the Tourism Sector to achieve good results. Tourism Economy became more significant during the second half of the 20^th century, since tourism is in charge of more than 6% of the world's total economy, therefore a new scientific branch has emerged to consider Tourism Economy, represented in many colleges and tourism institutes around the world, along with developing interest in the quality of hotels and services in many countries of the world, which also has become the center of interest in many countries.

The British Academy for Training and Development presents this course for the following audience:

• Directors of hotels, resorts, and all kind of tourism facilities.
• Owners of Travel and Tourism Agencies.
• PR Managers in Hotels and Travel Agencies.
• Businessmen, Shareholders, and Investors in the Tourism Sector.
• Shareholders, Owners, and investors in Tourism Sector.
• Managers of hotels and resorts.
• Directors of major hospitals specialized in treatment attracting International Tourists.
• Owners of Tourism and Travel Firms, and Tour Operators.
• Owners of Tourism Agencies, Restaurants, and Hotels.
• Tourism Project Managers.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Practical Management Methods of Travel Agencies.
• Correlation and coordination between Hotels and Travel Agencies.
• Booking Arrangement techniques between Hotels and Travel Agencies
• Developing Quality Management in the Tourism Sector.
• Optimization of HR Management in Tourism Facilities.
• International strategies in the development of Tourism activities.
• Development of Administrative and Supervisory Skills.
• Management skills of Hotels and Resorts.
• Communication Skills and Public Relations.
• Marketing skills and methods to win clients.
• Management of Tourism Hospitals and Airlines.
• Organization of travels and tours.
• Skills of hiring employees in Tourism Sectors.

• Methods of Correlation and coordination of the services provided by Hotels and Travel Agencies.
• Enhancement of Travel Agencies business through effective PR activities with Tourism Facilities.
• The concept of Tourism planning.
• Rules of Sustainable Tourism Planning.
• Major Concepts of Tourism Marketing.
• Differences between Traditional and Modern methods of Tourism Development.
• Principles of Tourism Business Management.
• Tourism Market Segmentation.
• Major Elements and Trends of Tourist Demands
• Foundations of successful tourism projects.
• General successful Frameworks for Hotels and Resorts.
• Hotel Rating, Stars, and Customers' Ranking.