The British Academy for Training and Development offers this training course in (Hotel Management and Tourism Marketing) in line with the modern management methods prepared by the Academy. Tourism is considered as core of the economy in many countries, in view of the significant role this sector occupies all over the world. Tourism Development needs creative ideas, continuous search for innovative perspectives, and a wide variety of alternatives.

Tourism Economy became more significant during the second half of the 20^th century, since tourism is in charge of more than 6% of the world's total economy, therefore a new scientific branch has emerged to consider Tourism Economy, represented in many colleges and tourism institutes around the world, along with developing interest in the quality of hotels and services in many countries of the world, which also has become the center of interest in many countries.

Tourism activities are like any other professional types of activity, it could be endangered due to various types of risks and tourist crises that may affect tourism activities on individual levels, or by nature of tourism in the country, especially since tourism is highly sensitive and highly influenced by external risk factors. Therefore such risks and crises shall be fully handled directly and strictly by the Hotel & Tourism Management, through diligent quest to satisfy needs, wants, and desires of tourists, while achieving the required financial surplus at the meantime. This Training Program provides a roadmap for dealing with such crises, which is very helpful for trainees.

The British Academy for Training and Development presents this course for the following audience:

• All employees in the Tourism Sector, especially those working in Hotels and Resorts.
• Shareholders, Owners, and investors in Tourism Sector.
• Managers of hotels and resorts.
• Directors of major hospitals specialized in treatment attracting International Tourists.
• Owners of Tourism and Travel Firms, and Tour Operators.
• Owners of Tourism Agencies, Restaurants, and Hotels.
• Tourism Project Managers.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• The importance of providing a Comprehensive Administrative Model for hotels with advanced professional training.
• Adoption of a comprehensive framework that helps attracting tourists, through practical training in Hospitality Business.
• Successful Hotel Management, in order to change tourists' view of the hospitality facilities, by providing quality services at the highest levels.
• Training and practical skills of Management for professionals working in Hotels and Resorts.
• Management Skills of Spa and Tourism Facilities.
• Communication Skills and Public Relations.
• Marketing skills and methods to win clients.
• Management of Tourism Hospitals and Airlines.
• Organization of travels and tours.
• Skills of hiring employees in Tourism Sectors.

• The definition and concept of Hotel Management.
• Basic functions of Hotel Management.
• Room Management.
• Procedures for successful Hotel Management.
• Types of tourists.
• Market Segmentation
• Major Elements and Trends of Tourist Demands
• Foundations of successful tourism projects.
• General successful Frameworks for Hotels and Resorts.
• Hotel Rating, Stars, and Client Ranking.
• Employment In Tourism sector.
• Marketing and Advertising.
• Stimulate employees and win