The British Academy for Training and Development offers this training program in “Strategic Planning, Quality Management, and Institutional Excellence,” which aims to develop participants’ capabilities in the areas of strategic thinking, total quality management, and achieving institutional excellence in line with the best international practices and standards.

The course focuses on enabling participants to understand the integrated relationship between strategic planning, performance management, and quality, and how to translate the organizational vision into measurable implementation plans that support continuous improvement. It also helps build an organizational culture based on excellence, innovation, and enhanced operational efficiency through the use of modern analytical tools and globally recognized frameworks such as the Balanced Scorecard and the European Foundation for Quality Management (EFQM) Excellence Model.

Target Audience

• Executive managers and department heads
• Planning and quality officers
• Organizational development staff
• Project management and continuous improvement professionals

Program Objectives

By the end of the training program, participants will be able to:

• Understand the concepts of strategic planning and analyze the internal and external environment of the organization
• Prepare and effectively implement strategic plans
• Apply the principles of Total Quality Management (TQM)
• Use institutional excellence models (such as EFQM), measure performance, and continuously improve processes

Introduction to Strategic Planning

• Concept and importance of strategic planning
• Vision, mission, and organizational values
• Internal and external environmental analysis (SWOT)
• Setting strategic priorities

Strategy Formulation and Implementation

• Building the organizational strategy
• Translating strategy into operational plans
• Key Performance Indicators (KPIs)

Strategic Risk Management

• Concept of risk management
• Identification and analysis of organizational risks
• Risk response strategies
• Integrating risk management into strategic planning

Total Quality Management (TQM)

• Concept and importance of total quality
• Principles of quality management
• Tools and techniques for quality improvement
• Customer satisfaction and service quality

Institutional Excellence (EFQM)

• Concept of institutional excellence
• EFQM model and its criteria
• Applying excellence standards in organizations
• Building a culture of institutional excellence

Institutional Performance Measurement

• Concept of performance measurement
• Balanced Scorecard (BSC)
• Linking performance to strategic objectives
• Data analysis and decision-making

Continuous Improvement and Business Process Reengineering

• Concept of continuous improvement
• PDCA cycle
• Business Process Reengineering (BPR)
• Enhancing institutional performance

Strategic Leadership and Change Management

• The role of leadership in strategy implementation
• Organizational change management
• Resistance to change and how to handle it