Graphic design is one of the most vital creative fields in the modern world, playing a central role in visually communicating messages in an attractive and effective way. As the demand for visual content continues to grow across various industries, graphic design skills have become essential in areas such as marketing, media, and advertising.

The British Academy for Training and Development offers The Basics of Graphic Design course aimed at equipping participants with the essential knowledge and practical skills to efficiently apply graphic design techniques. Through this course, participants will become familiar with key design tools, the foundational principles behind professional design, and best practices that help them create unique and impactful visual works.

Who Should Attend?

• Beginners in graphic design.

• Marketers looking to enhance their visual communication skills.

• Social media and digital advertising professionals.

• Aspiring designers aiming to improve their artistic and technical abilities.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The most important principles of graphic design and developing their skills in this field.
• Developing participants’ abilities in the importance of creating high-quality designs for websites, advertisements, logos and brands, videos, as well as web content.
• Providing participants with the ability to begin the design process and understand the basic principles of graphic design.
• Providing participants with the most important key concepts for working with different designs and shapes, as well as colors and models to apply in their own projects.

• Introduction to Graphic Design

  • Understanding the field and its importance in the digital era

  • Differentiating graphic design from artistic design

  • Various fields where graphic design is applied

• Essential Graphic Design Tools

  • Overview of popular design software such as Photoshop and Illustrator

  • Navigating the user interface in major design programs

  • Choosing the right tools for different design projects

• Basic Design Concepts

  • Understanding essential elements: lines, colors, shapes

  • Core principles: balance, contrast, alignment

  • The importance of white space in design

• Balance and Layout in Design

  • Symmetrical vs. asymmetrical balance

  • Applying balance in commercial and creative designs

  • Using contrast to emphasize key elements

• Contrast and Alignment

  • How to use color and shape contrast to create visual interest

  • Importance of alignment for clean and professional layouts

  • Practical alignment techniques in real projects

• Repetition and Rhythm in Design

  • Using repetition to build brand identity

  • Creating movement and flow through visual rhythm

  • Tips for applying repetition and rhythm in logos and posters

• Logo Design Basics

  • What makes a logo effective?

  • Types of logos: text-based, symbolic, and combination

  • Key elements to consider when designing a successful logo

• Creating Logos with Digital Tools

  • How to use design software to create logos

  • Step-by-step logo design project

  • Innovation and creativity in logo design

• Visual Identity Design

  • What is visual identity and why is it important in branding?

  • Building identity elements such as colors, fonts, and logos

  • Developing a cohesive identity across different platforms

• Typography Essentials in Design

  • Exploring different types of fonts and their applications

  • Integrating text into designs effectively

  • Choosing appropriate fonts for different purposes and industries

• Color Theory and Application

  • Understanding how colors influence emotions and perception

  • Creating color harmony in designs

  • Selecting colors based on target audience demographics

• Print Settings and Design Presentation

  • Choosing the right formats for print

  • Managing print dimensions and image quality

  • Preparing designs for print or digital publishing

• Poster and Advertisement Design

  • Creating engaging advertisements using digital tools

  • Tips for designing effective and cohesive posters

  • Combining text and imagery professionally

• Designing for Social Media

  • Creating visuals and covers for social media platforms

  • Understanding sizes and dimensions for different platforms

  • Tools and optimization techniques for digital designs